Mentioned by Madison

The ad being dissected is on that Jeep put out a while ago but it has lots of design principles included in its design. The link to that ad led me to this website where it talked more about the details of the ad: https://thenewswheel.com/2014-jeep-wrangler-polar-edition-ad-debuts-x-games-coverage/ . Jeep created this ad in partnership with the ESPN X games.

CONTRAST

In this ad, they chose a bright blue car because it would stand out more than if they chose a plain black car. They want people to notice the beautiful car. The fact that they made half of the ad the white snow and the rest scenery a huge contrast not only of color but of seasons too. It was a good idea on their part to make the font white on the darker sky to make it easy to read.

PROXIMITY

As far as example of proximity in this ad, the first one I noticed was all of the text and logos are the same distance from the edge of the advertisement. One that was ever so slight was the placement of the cacti and how they are kind of surrounding the car in a few different points.

ALIGNMENT

This ad shows countless example of alignment. The obvious example is that all of the text is right aligned. The words ‘turns to snow in my clutch’ line of perfectly with the mountain range in the distance. Another example is that all of the cactus are pointing upwards towards the words to draw your attention to read it. The Jeep logo also aligns with the top of the car. Lastly, the X games logo in the lower right corner aligns with the tracks from the Jeep to lead your eye towards the car.

REPITITION

The font is consistent throughout the ad which makes it easy on the eyes to read. There is also repetition in the colors of the greenery with hits of lighter plants.

COLOR

Since Jeep made the ad, they obviously want their product to stand out hence them choosing a bright blue car instead of one that could have gotten lost in the background. They also wanted to show off the car by having it go through the snow and mountain terrain.

I personally own a Jeep so I was already a fan of the company and this ad just made the car look even more impressive. I think one thing they could have included was more examples of proximity but in my opinion, the ad looks just fine as it is.

I had a lot to learn in the category of ROI, conversion tracking and key word optimization but it is crucial in being successful as far as getting viewers or sales on your website. Our goals was to learn how to track conversions so you can learn to increase in ROI for an Ads campaign. It is important to learn how to optimize your AdWords campaign and how to better accomplish ones campaign goals. It is important to find relevant keys words that will actually lead people to your website and to block out negative keywords so you only get viewers who actually want to visit your site.

This is an example of what google ad words and keyword planner look like. This site allows you to track what people are searching in order to see your ad, what your ads look like and the demographics of people seeing your ad. It really made me realize that there is someone behind the computer in every company who is just assigned to track and make ads for their business.

Going right along with the past few class periods, we are continuing to talk about ads and how to set them up for them to be the most beneficial. The overall goal of an ad is for people to view and click on your website to either get you more exposure or sales if you are selling a product.

There are many different types of ads. This one shown above is called a text ad. Text ads are forms of marketing communication that advertisers can use to promote their product or service on the Google network. This is the type of ad that we have been focusing on because it is what we are using to get people to our website.

One of the major lessons that I learned when we were talking about ads is that the position of ads and their quality is extremely important in getting visitors to my website. Our objective was to determine how to make your ads show as often and high on the page as possible with the lowest cost per click.

“The product that will not sell without advertising, will not sell profitably with advertising. You can tell the ideals of a nation by its advertisements. Society drives people crazy with lust and calls it advertising”.

After we got through the basics of building a website, we got into some of the legal things behind creating a business. The second project that we had to complete was creating a site with its own domain name that we were required to pay for instead of using a free domain name.

The objective from one of the class periods this week was to know what forms, fees and applications are needed to ensure your web business is legal. As part of the preparation assignment, we went to the Business Wizard site to determine what licenses, permits, taxes and business registration are required for your business. In the case of me starting a blog and not selling any products, I am not required to get any licenses because I do not have an e-commerce business.

What I found to be very interesting when learning about ads was how much you can customize them. I have obviously seen ads everywhere when I am on the internet but never put any thought into how they are created until I started creating them on my own. I have learned that key words are crucial but also negative keywords are just as important. Both are helpful in bringing the right people to your site or show your ads to the right crowd.

“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market” quote from Philip Kotler

Things have defiantly started to pick up as far as project wise. The first project that was due was choosing a business idea. It was very hard for me to complete this project because I am a very indecisive person. We were required to come up with a list of potential business ideas and weigh out the pros and cons of each. At the end of the project, I can to the conclusion that the business idea that seemed would be the most successful and some thing that I could easily relate to was a jewelry store/blog.

The other half of the week was talking about the actual process of building the website. Choosing a site builder and a host for the site were two more decisions that I had to make. After reading about which site builders and hosting cites are the most popular, it helped me make the best educated decision about what I should do.

” If you obsess over whether you are making the right decision, you are basically assuming that the universe will reward you for one thing and punish you for another” quote by Deepak Chopra

In going through the first couple weeks of this class, there have many so many new terms to keep track of. I have walked out of class this past week feeling very overwhelmed and like my head was going to explode because of all the information that we covered.

The two major concepts that we covered this week were affiliates and drop shipping businesses. We covered what they are the a little bit of how they operate. An affiliate business is one that is generally subordinate to the other and has a minority stake or less than fifty percent in the affiliate. Usually, there is one party that has control over the other in what they sale and how they do so. The other major type of business that we talked about was a drop shipping business. From my understanding of the way it was explained, you are moving goods from the manufacturer directly to the retailer without going through the usual distribution channels.

The idea of starting an affiliate or drop shipping business sound like good ideas but also a ton more work than just writing a blog. I had a realization that even if I do not continue with the business I start in this class but if I know how to do it then I can start one later on. If I am a stay at home mom one day and I realize that I want to have a side job, then starting a drop shipping business would be a great idea to try!

Web Business Creation Reflection

Time Period: April 22nd – May 02

The purpose in creating this blog is to simply reflect on the concepts that I learn throughout the process of creating an online business and all of the prep work that comes with it. For example, since the class just started, we have been discussing the different types of business models, effective brainstorming methods, how to measure demand in a product, evaluating the competition and more specifically finding a reason to start a business. First of all, the big topic of discussion was whether or not it is more effective to pick a business idea or the model first.

After a long class debate, we concluded that in most cases, it all depends on personal preference and what I feel would work best give my own circumstances. When I was thinking about this question, I felt that choosing a business idea should be the first step. My reasoning behind thinking this is because for me, it takes longer and requires more research to figure out what product I want to sell. Once I figure out what product would sell best and something that I am passionate that other people should have, then I could evaluate my resources and see what business model would be appropriate. 

The second major concept that was brought up was how to brainstorm business ideas. Personally, I needed to learn about this because my brainstorming tends to have no structure and none of my ideas end up making it to the second round of making a decision. Two of the best methods that I read about were finding a problem then a solution and using personal strengths.

When I am trying to come up with a product to sell, I plan on thinking about a problem or a demand that need to be fulfilled, and trying to find a solution for such problem. The other method being personal strengths. I know myself pretty well and could come up with a list of my personal strengths and weaknesses. In brainstorming a business idea, I plan to use my strengths to my advantage. 

The last major concept that I am choosing to address it that of the importance of finding a way to source the product you are selling. It is important to find a wholesaler or manufacturer that is trustworthy and most convenient for your business. The example that we looked at in class was choosing between an international broker, a US manufacturer and a Taiwanese wholesaler. In the end, the majority vote was to buy from the United States Wholesaler because they provided the best price, had a trustworthy website, fast shipping and from reviews, a good quality product. These concepts are just a few that have been discussed so far and I am looking forward to doing some more hands on work in the upcoming future of this course. 

“The only thing worse than starting something and failing..is not starting something.” -Seth Godin

Written by: Madison Houdek