OPTIMIZATION

I had a lot to learn in the category of ROI, conversion tracking and key word optimization but it is crucial in being successful as far as getting viewers or sales on your website. Our goals was to learn how to track conversions so you can learn to increase in ROI for an Ads campaign. It is important to learn how to optimize your AdWords campaign and how to better accomplish ones campaign goals. It is important to find relevant keys words that will actually lead people to your website and to block out negative keywords so you only get viewers who actually want to visit your site.

This is an example of what google ad words and keyword planner look like. This site allows you to track what people are searching in order to see your ad, what your ads look like and the demographics of people seeing your ad. It really made me realize that there is someone behind the computer in every company who is just assigned to track and make ads for their business.